A scientific approach to plants
PHYTO Laboratories, with its hi-tech innovative scientific lab complete with doctors, pharmacologists, botanists and biochemists, is able to identify the most active plant extracts in order to reveal the prime beauty of hair.
Their work, validated by rigorous scientific experiments, has opened the way towards innovation, and has allowed PHYTO to become a renowned pioneer in hair care. Made up of more than 500 plant ingredients, the PHYTO herbarium attests to the immense richness and infinite benefits of the plant world.
In the quest for beautiful and healthy hair, PHYTO collaborates with CNRS, INSERM and hospital research centres
such as renowned Saint-Louis Hospital in Paris, specialising in dermatology.
The recent introduction of steam cells
into advanced formulas for genetic hair loss has proven our dedication and
commitment to scientific research.


(1) CNRS: National Centre for scientific Research.
(2) INSERM: National Institute for Health and Medical Research.


PRODUCT TESTING POLICY
Joico is committed to providing high quality safe products. Joico laboratories does not use animal test to confirm the safety of Joico products. Safety of Joico products is assured by using safe raw materials and where applicable, confirming safety by testing via patch tests with human volunteers under a physician's supervision and using non-animal alternative test.




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​A cutting-edge formula enriched with Hyaluronic Acid and without PPD
That ensures the perfection of the colour with a full regard of the scalp and the hair

 . EXCEPTIONAL COVERAGE and colour longevity
 . LOW AMMONIA percentage (max. 1% during application)
 . NO PPD, for an even less sensitising formula
 . Full REGARD of the SCALP
 . Unique and extraordinary hair QUALITY and SHINE

A life-long commitment to constant research and learning are at the basis exceptional performance. This is why ALFAPARF MILANO creates unique colour and is the worlds best selling Made in Italy colour.